Privacy Policy

Last updated: 2026-08-26

Hanna Ideäng is the data controller for the personal data collected when you purchase or use content on this website.

What we process

• Name and email address (account, purchases, opt-in forms).
• Purchase and order history (card details are handled by Stripe and never reach us).
• Course progress and activity in the member portal.

Why and on what basis

• Fulfilling your purchase — delivery, login, receipt (contract).
• Customer service — answering questions and handling requests (contract/legitimate interest).
• Newsletters — only with your consent; unsubscribe in every email.
• Accounting — legal obligation.

Who processes the data

The Idun Blue platform (Idunblue AB, company registration no. 559595-9791, VAT no. SE559595979101, Överälve, 827 93 Ljusdal, Sweden, EU-based hosting) acts as data processor and provides the website, member portal and email delivery. Stripe processes payments. See also the platform privacy policy.

For assistant features in the site's administration, the platform uses the AI providers Anthropic and OpenAI as sub-processors. Before any data reaches an AI provider it is pseudonymised: email addresses, phone numbers and payment references are removed and names are shortened. The data is not used to train AI models. Transfers outside the EU/EEA rely on the provider's applicable transfer mechanism, such as the EU-US Data Privacy Framework or Standard Contractual Clauses.

Retention

For as long as you have an account or customer relationship with us, then as required by accounting law. Inactive contact data is pruned.

Your rights

You have the right to access, rectification, erasure, restriction, objection and data portability. Contact us at the address above. EU residents can also lodge a complaint with their supervisory authority.