Privacy Policy

Last updated: 2026-09-30

Hanna Ideäng is the data controller for the personal data collected when you purchase or use content on this website.

What we process

• Name and email address (account, purchases, opt-in forms).
• Purchase and order history (card details are handled by Stripe and never reach us).
• Course progress and activity in the member portal.

Why and on what basis

• Fulfilling your purchase — delivery, login, receipt (contract).
• Customer service — answering questions and handling requests (contract/legitimate interest).
• Newsletters — only with your consent; unsubscribe in every email.
• Accounting — legal obligation.

Who processes the data

The Idun Blue platform (Idunblue AB, company registration no. 559595-9791, VAT no. SE559595979101, Överälve, 827 93 Ljusdal, Sweden, EU-based hosting) acts as data processor and provides the website, member portal and email delivery. Stripe processes card payments. See also the platform privacy policy.

AI assistance may be used for content, customer service, order handling and access administration. When AI is used, relevant customer details, messages, attachments and tool results may be processed by Idun's AI provider Requesty Ltd., which runs the model on Microsoft Azure in the EU without retaining the content (with TensorX Ltd. on EU infrastructure as a backup if Requesty is unavailable), or by Anthropic or OpenAI if we have connected our own account or key there. Some structured data is masked, but free text and attachments can contain names, email addresses and other personal data. Not all data is therefore anonymised before AI processing. Provider retention and any use for model training depend on the service, account type and settings. A separately connected AI service uses that service's terms. See the platform's description of AI processing. Contact us for information about how AI is used in our business.

Retention

For as long as you have an account or customer relationship with us, then as required by accounting law. Inactive contact data is pruned.

Your rights

You have the right to access, rectification, erasure, restriction, objection and data portability. Contact us at the address above. EU residents can also lodge a complaint with their supervisory authority.